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The use of smart RFID wristbands for Resorts, Hotels y Theme parks has significantly grown in recent years, since one of the main theme parks adopted RFID technology and replaced outdated paper bracelets and tickets with contactless passes, in the form of electronic wristbands.
We are talking about Disney and its ‘Magic Band,’ for crowd control; however, RFID cards and wristbands are nothing new in the leisure industry. Several hotel chains have used RFID since the early 2000s. Now, let’s analyze another success story.
Advantages of Using Smart Wristbands
1. Less waiting time for guests
2. Increased revenue for owners
3. Simple administration and reissuing of wristbands
4. Improved guest registration
5. Pre-authorization and customer dispatch
6. Reduced operating costs
7. Enhanced customer impression
8. Avoidance of cash handling
9. Improved customer experience
This is something Universal Studios in Florida has heavily invested in with its third park, Volcano Bay, which opened in 2017.
Using RFID technology, their wearable band ‘Tapu Tapu’ provides a new level of convenience with virtual queue technology and many interactive enhancements throughout the park.
Guests can even tap their ‘Tapu Tapu’ bands to view totems throughout the park, essentially holding their place in line, and the wristband alerts them when it’s time to ride.
Freedom for Kids
Allowing kids to have their own wristbands for purchasing food and drinks gives them a sense of independence.
RFID technology enables parents to set spending limits or remove the payment option, leaving it solely as a key for room access and locker entry.
RFID wristbands also offer ways to enhance children’s safety; the parent’s RFID wristband can be linked to their children’s, preventing minors from accessing certain areas or leaving a designated perimeter without parental supervision.
Security Control
Operators will see improvements in their bottom line because RFID technology eliminates the possibility of fraudulent passes negatively affecting revenue.
The opportunity for theft and fraud is reduced when guests only need to use a wristband. And there’s no need to carry cash, credit cards, or even a wallet.
And, like a credit card, if an RFID wristband is lost or stolen, an RFID system allows for easy cancellation and reissuing.
Parents will find comfort in the fact that if a child goes missing, RFID wristbands can be used to determine the child’s last location.
Social Interaction
RFID technology allows integration with social networks; visitors can choose to link their RFID wristbands to their social profiles, opening up a wealth of fun experiences.
Once linked, guests can post photos on Instagram or check-in on Facebook, all by touching their wristband against an RFID contact point.
This gives guests something to share socially with friends and, at the same time, provides free online advertising for your resort or water park.
All-in-One Wristband Services
The introduction of RFID wristbands in resorts has reduced the need for guests to carry multiple items for access and payment.
Credit cards, tickets, room keys, and lockers can be consolidated into a single RFID wristband to maximize your customer’s experience.
Know Your Customer’s Trends
With RFID wristbands, your resort will have the ability to gather smart data and deep behavior and trend analysis from your visitors. Easily discover how guests use, interact, and move around your attractions.
The benefits that RFID wristbands offer in resorts, theme parks, and practically any type of attraction are astonishing.